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	<title>My personal business blogs</title>
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	<link>http://www.washington-nj.com</link>
	<description>From Washington to NJ, My life journey</description>
	<pubDate>Wed, 01 Sep 2010 13:57:21 +0000</pubDate>
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		<title>Selling your products with marketing strategy</title>
		<link>http://www.washington-nj.com/?p=425</link>
		<comments>http://www.washington-nj.com/?p=425#comments</comments>
		<pubDate>Wed, 01 Sep 2010 13:57:21 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=425</guid>
		<description><![CDATA[Selling a product is a simple thing. But it may not simple if we do not know how to sell, because selling things needs a strategy. Without any good strategy, we may fail in selling our products. So it is always important to think the marketing strategy before we start selling our product. There are [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0cm;">Selling a product is a simple thing. But it may not simple if we do not know how to sell, because selling things needs a strategy. Without any good strategy, we may fail in selling our products. So it is always important to think the marketing strategy before we start selling our product. There are so many kind of marketing strategy out there. But in this article i want to explain about mobile marketing. Mobile marketing is one of marketing strategy that is very powerful. Mobile marketing uses the power of a mobile phone so the company can manage their relationship with their customers. A company can send a text message to all their customers if they have new products. With knowing new products, customers may visit your stores or call your office to find more about the latest products. Another power or mobile marketing is getting your old customers who never had transaction with you for a long time to start shopping at your company again. You can send them a text message to inform them that you give discount for them who receive text message from you. And it is a very powerful strategy to pull back your old customers.</p>
<p style="margin-bottom: 0cm;">There is a business that build a mobile application to support the mobile marketing. <a href="http://www.cellitmarketing.com/">Cellit mobile marketing</a> and <a href="http://www.house4cell.com/">house4cell</a> are two examples of a business that can help your company to start doing mobile marketing. They build a mobile application that supports you to maintain a relationship with your customers. The application is very easy to be used. If you starts planning to have a mobile marketing, try to contact cellit mobile marketing or house4cell. You can take a look of what they have and how it can help you improve your selling. Some features that usually exist in the mobile marketing application is providing instant information to buyers, <a href="http://www.cellitmarketing.com/">mobile coupons</a>, sending the photos of the listings and track inquiries online. With implementing this marketing strategy will improve your selling significantly. It requires you as the business owner to spend some money to buy the mobile marketing application, but it is fine as long as you can get the great selling result. Keeping a good relationship with customers and update them with your business will remind them about your business and they may be interested to buy your products. Selling without marketing strategy will not be give a good result.</p>
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		<title>How To Make Your Business Logo Effective</title>
		<link>http://www.washington-nj.com/?p=419</link>
		<comments>http://www.washington-nj.com/?p=419#comments</comments>
		<pubDate>Tue, 17 Aug 2010 12:01:12 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=419</guid>
		<description><![CDATA[&#8220;Logos that are made and designed efficiently have the capability of overcoming barriers like language, culture differences and can give your company with a way to communicate a uniform and standardized message to your customers. Logos and trademarks make up most international language of the world. Each company has its own personality and just as [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Logos that are made and designed efficiently have the capability of overcoming barriers like language, culture differences and can give your company with a way to communicate a uniform and standardized message to your customers. Logos and trademarks make up most international language of the world. Each company has its own personality and just as human personalities are complex, so may the company&#8217;s core values be as represented by their company logos.</p>
<p>Choosing your logo designer can be a crucial step you can make for your business, but the following are tips to guide you to the right professional:</p>
<p>1. The first thing you should do is to find out first exactly how much they charge and if it fits your budget.</p>
<p>2. Try to check out the Web if there are sites that offer services on logo designing..</p>
<p>3. Do you find their portfolio excellent?</p>
<p>4. Do they have a dynamic clientele? Were the logos they designed dynamic enough in terms of style and color?</p>
<p>5. Do they have customer testimonials? Are these testimonials verified to be true?</p>
<p>6. Make sure their websites have help or FAQ sections.</p>
<p>These are just some tips for selecting your design team. In the logo design process, there are a lot of aspects that you should be considering for it to be effective.</p>
<p>A good logo should also be able to identify your company, product or service. Defining the company and differentiating it from competitors is the main purpose of these logos. A small business logo design should communicate something about your products&#8217; value and quality. Your company can maintain its reputation if your logo adds value by making you provide quality service. If people will see your logo and are made to reflect on or think about its design, then that is also another way of knowing that your logo is a good one.</p>
<p>How important is logo design? A logo design of a company is extremely important. A logo is one of the major foundations on which your brand or company establishes itself. Whatever a company is selling or offering, chances are, there is something similar to it that is also offered by other companies. This is where your logo can prove to be very useful. It is the mark that customers use to identify that a certain product is yours.</p>
<p>When a logo is designed, five elements should be followed by the designer. More than anything, the logo should be:</p>
<p>* Able to keep up with the variations in style and not become outdated.</p>
<p>* Distinctive</p>
<p>* Visually interesting</p>
<p>* Ideal for the type of business</p>
<p>* A representation of your business</p>
<p>When it comes to branding, all businesses need it regardless of how big or small they are. If you just opened your own home-based business, do not take it for granted that you won&#8217;t be needing a small business logo design.</p>
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		<title>Marketing Strategy to Sell Your House Quickly</title>
		<link>http://www.washington-nj.com/?p=423</link>
		<comments>http://www.washington-nj.com/?p=423#comments</comments>
		<pubDate>Mon, 16 Aug 2010 14:01:55 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=423</guid>
		<description><![CDATA[There would be instances wherein people find themselves needing to sell their property. And this could be due to various reasons such as relocation to another state or area, breaking up with an ex-fiancé and no longer wanting to stay at the same residence, or just because of the simple reason of needing the cash [...]]]></description>
			<content:encoded><![CDATA[<p>There would be instances wherein people find themselves needing to sell their property. And this could be due to various reasons such as relocation to another state or area, breaking up with an ex-fiancé and no longer wanting to stay at the same residence, or just because of the simple reason of needing the cash right away. Whatever the reason is, selling a property is not an easy task and can take time, especially with the current downward trend in the economy. The good news however is that there are numerous ways of doing this and achieving the desired results in a short period of time.</p>
<p>For one, you could employ the services of a real-estate agent. Real estate agents specialize in selling properties and they usually charge 2% or so commission from their clients. Furthermore, they are professionals when it comes to closing deals in a given time period without compromising your needs. They are also knowledgeable about the market and can definitely provide you the information that you need when it comes to positioning your house to increase the chances of selling it.</p>
<p>Another important thing which needs to be taken into account is that you should be able to give a fair appraisal of your house. Wrong appraisal of a house&#8217;s value will likely cause it to sit in the market and stagnate. The best way to sell a property if you are not good in putting value to it is to provide additional perks like discounts and or point out the quality of the amenities or facilities which is included in the property. Decorating the property can also potentially increase its value.</p>
<p>Employing the services of a professional designer to assist you in doing a house make-over can get you satisfying results. They can also provide interesting tips that you can apply to improve your house&#8217;s appeal. But if you do not have the extra funds to spend to hire one, you could always do it yourself. It is important though to clean the house of any clutter which can likely turn off a prospective buyer. Old furniture should also be discarded and replaced with new ones to make the house presentable for buyers. It is also necessary to make any repairs and miscellaneous cosmetic changes to add to its value since the majority of prospective buyers would prefer a place that appears decent and does not have any obvious damages.</p>
<p>To sum it all up, selling your property could be a difficult task especially with the current decline in the economy. But by utilizing reliable options such as hiring professionals and exerting a bit of effort in improving the look of your house can increase the chances of you successfully selling it.</p>
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		<title>Debt Consolidation: An Effective Debt Management Solution</title>
		<link>http://www.washington-nj.com/?p=421</link>
		<comments>http://www.washington-nj.com/?p=421#comments</comments>
		<pubDate>Sun, 15 Aug 2010 12:01:20 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=421</guid>
		<description><![CDATA[Most people may not realize it, but overcoming multiple debts is simply a process involving an effective debt management plan. While there are those who might feel desperate and helpless in such a seemingly endless situation, but the truth of the matter is that overcoming one’ debts is a very doable undertaking that will simply [...]]]></description>
			<content:encoded><![CDATA[<p>Most people may not realize it, but overcoming multiple debts is simply a process involving an effective debt management plan. While there are those who might feel desperate and helpless in such a seemingly endless situation, but the truth of the matter is that overcoming one’ debts is a very doable undertaking that will simply require two things: discipline and an organized plan. To achieve this goal, the very first step that must be taken is to seek non-profit debt consolidation counseling, which could help you formulate your own debt management plan.</p>
<p>Essentially, this kind of financial counseling will help one identify the main reasons why one is unable to pay off one’s debts and then draw up key steps to help address these problems. In this area, one of the main culprits is mismanagement. If you suffer from this kind of problem, primarily because you are dealing with so many debts at one time, then one of the key strategies you should consider is to seek debt consolidation services.</p>
<p>Financial experts will tell you that there are actually various ways that you can enlist to help you deal with your mounting debts. These include refinancing, talking with your individual creditors for loan extensions, or consolidating your debts. Debt consolidation works by unifying all your debts, for example, credit card debts, student loans, medical bills, auto loans and home mortgages, into a single loan that you will then pay off to the company or agency which provided the loan. The main advantage of this kind of loan is that it saves you from paying interest rates and compounded penalty payments to various creditors. As you talk with companies or agencies providing debt consolidation services, you will be astonished to discover the ease with which you can actually manage your debts through the simple process of debt consolidation.</p>
<p>Another reason why you should incorporate debt consolidation into your debt management plan is that it simplifies the process of paying off your debts. This is because the company or agency will pay off your individual debts to previous creditors so that you will not have to deal with individual interest payments and penalty charges anymore. Of course, what this means is that your debt management plan will be streamlined and tremendously simplified because now, you will only have to deal with a single creditor. The simpler the payment process, the easier it is for you to pay your debts. This is the core advantage of debt consolidation.</p>
<p>However, in order to maximize this option, you need to check first whether the interest rates being offered are manageable and not so high. If you wish to deal with a legitimate company that is sincere in helping you get out of debts, you might want to check on companies that provide non-profit debt consolidation counseling. These kinds of companies usually offer a friendlier approach to debt management by providing full services at less cost to their clients. Their other services include financial counseling, reshaping your attitude toward money, teaching you how to save, helping you curb your spending habits, and the like. In this sense, it would be more ideal to do business with these kinds of companies since they tend to provide a more comprehensive debt management plan apart from the debt consolidation services that they offer.</p>
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		<title>Online PC games supplier</title>
		<link>http://www.washington-nj.com/?p=416</link>
		<comments>http://www.washington-nj.com/?p=416#comments</comments>
		<pubDate>Fri, 02 Jul 2010 16:07:09 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=416</guid>
		<description><![CDATA[To fulfill the  needs of pc gamers, pc games supply comes to provide everything that are needed by the PC gamers. PC games supply sells everything about PC games and other online games with its accessories such as xbox live points sale, itunes gift certificate email, WOW cards and many more. Gamers also can [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0cm;">To fulfill the  needs of pc gamers, pc games supply comes to provide everything that are needed by the PC gamers. PC games supply sells everything about PC games and other online games with its accessories such as <a href="http://www.pcgamesupply.com/buy/Xbox-360-Live-1600-Points-Code/">xbox live points sale</a>, <a href="http://www.pcgamesupply.com/buygames/iTunes-Gift-Cards-Online-Email/">itunes gift certificate email</a>, WOW cards and many more. Gamers also can <a href="http://www.pcgamesupply.com/buy/Xbox-360-Live-1600-Points-Code/">buy xbox live points paypal</a> at PC games supply. So, gamers who do not know yet about this PC games online store, can find it on the inernet. And you can start searching for what you like there. You can access their web site at  www.pcgamesupply.com.</p>
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		<title>Finding accessories for your truck</title>
		<link>http://www.washington-nj.com/?p=414</link>
		<comments>http://www.washington-nj.com/?p=414#comments</comments>
		<pubDate>Thu, 29 Apr 2010 16:32:35 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=414</guid>
		<description><![CDATA[It is easier for you to find car accessories than truck accessories. But you do not have to worry if you own a truck and want to buy truck accessories such as truck exhaust, spoiler, dash kits and custom grills. Because you can find everything you need with www.carid.com. Car id is an online store [...]]]></description>
			<content:encoded><![CDATA[<p>It is easier for you to find car accessories than truck accessories. But you do not have to worry if you own a truck and want to buy truck accessories such as <a href="http://www.carid.com/exhaust-systems.html">truck exhaust</a>, spoiler, dash kits and custom grills. Because you can find everything you need with www.carid.com<span style="font-size: small;">. Car id is an online store that sells car accessories and truck accessories. They have car and truck accessories for many brand of vehicles. So you do not have to bother about your car brand, because with car id you can find accessories for your car or truck.</span></p>
<p style="margin-bottom: 0cm;"><span style="font-size: small;">When you go to their site, you can shop what you need by the brand or by the product. So you can filter what you need easily and it helps your shopping easier and faster. You also can speak to the customer service directly because there is a telephone line that you can call and it is free. Car id also open their service 7 days a week and you can have a chat with their customer service. About the price you do not have to worry because they give you a competitive price and you can compare it with market price. Just visit the site to get more information.</span></p>
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		<title>How To Make Money With No Money</title>
		<link>http://www.washington-nj.com/?p=412</link>
		<comments>http://www.washington-nj.com/?p=412#comments</comments>
		<pubDate>Wed, 21 Apr 2010 16:40:25 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Finance]]></category>

		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=412</guid>
		<description><![CDATA[How Can I Make Money with No Money?
Have you ever asked this question before? I want to share with you a true story. My name is Mike and not too long ago, I was not even able to live paycheck to paycheck. Having a few bills and basic living expenses and not being in an [...]]]></description>
			<content:encoded><![CDATA[<p>How Can I Make Money with No Money?</p>
<p>Have you ever asked this question before? I want to share with you a true story. My name is Mike and not too long ago, I was not even able to live paycheck to paycheck. Having a few bills and basic living expenses and not being in an expensive place at all, I still had a financial struggle on my hands.</p>
<p>It seemed to me that everyone around me was successful but why did I not feel successful finacially. The truth is and the reality be known, not many of us are comfortable with our level of success. As my life events turned, I got laid off again, and new that I needed to do something to make a living. After a divorce, I still had child support to pay. To make a long story short, with no potential job prospects, I turned to a internet marking system I happended to have purchased several months before. I have always been interested in working smart and not hard, work at home or work from home. But a home business was something I did not know that much about.</p>
<p>One afternoon, knowing that things were tight, I called the back of my debit card to see what my balance was and if I had enough money to go to the store for some groceries. What I heard made me cry is despair. I had a balance of $.78 cents. Thats all I had to my name. I have been millionaire in stock options years before and now I have less than $1 buck in my account. The thoughts that ran through my mind were not happy thoughts.</p>
<p>Rather than let this setback set me back again, I decided to take action. I quickly relaized that to truly be financially happy, I need to make myself financially happy. Unemployment check wont do it, working for corporate America did not do it. Being laid off four times certainly did not help.</p>
<p>What I did was take action and started using the internet to make money. We also call that earn money online. The internet is vast and one business opportunity after another opened itself up to me and I realized that you do not need a lot of money to make money on the internet. My goal was real simple, make enough money to never feel this bad again. I did not have a goal of “get rich” quick. But a realistic goal to do what I can to help me and in the process help others at the same time. So I started by helping others realize their dream on how to make money and to turn the internet into an online money maker. Whether for passive income or for providing for your family. What you put into it is what you get out of it. The great things about what I have for you is that you dont have to put a lot into it to get a lot out of it.</p>
<p>What did I do and how did I do it? At one time I bought the program called Maverick Money Maker. After learning everythiing I could, the world of the internet opened up and I realized that anyone can do this. No special skills required! After doing my first campaign, I started making money almost immediately. I then decided to see what else was available. I then bought CPA Arbitrage. That helped soldify my marketing campaigns. I then bought ClickBank Code and as a result, I learned to print money on demand. Since the internet is keyword driven I wanted to get a good keyword finder and purchased Keyword Elite and Keyword Research Pro. By using all of these resources, and having an html editor, I started creating websites and marketing products. There are over 1000’s of products and you can market in your niche of expertise. You dont even have to be an expert in anything. Just a simple interest is sufficent.</p>
<p>Using these systems I have in this website, I started to study them and learn from them and start applying it. As a result, I have found that the only person that can truly make me happy is me. Since I have been matrimoniously downsized, I have taken matters into my own hands. The four ways to make money has come as a result of only having $.78 in my checking account. I pray that you are not there, but if you are, then you are in the right place!</p>
<p>I started with one area and moved into the other three. There is something here for you! My hope is that together we can help each other.</p>
<p>In this time of recession, many of us have lost our retirement, portfolios, and much more. Now, you can take action and start making the money you lost in a variety of ways. We have searched the internet and have brought to you, all in one place, a huge inventory of profit generating materials that can be used as passive income or for starting your own business.</p>
<p>I was laid off four times from Corporate America and vowed each time that I would never go back. After all, I am worth much more than they want to pay me. Today, making money is easier than you might think especially with the use of the internet. If you are one that:</p>
<p>1. hates your job?</p>
<p>2. sick of being in the rat race?</p>
<p>3. fed up with being broke?</p>
<p>4. Fear that you wont make the next cut or be laid-off?</p>
<p>Then please click on the link below for what you might be interested in to either start your own company and/or start recouping your earning today! Live the life you have always dreamed of. It’s time to do something NOW!</p>
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		<title>Overnight essay writing service business</title>
		<link>http://www.washington-nj.com/?p=407</link>
		<comments>http://www.washington-nj.com/?p=407#comments</comments>
		<pubDate>Sat, 10 Apr 2010 02:41:40 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=407</guid>
		<description><![CDATA[Sometimes we need to hand in some essay writing on time to our teacher for an assignment. But the process may not that smooth because of some reason. If you are chased by a dead line, and you have no time anymore then you have to find a custom writing service business that understand your [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes we need to hand in some essay writing on time to our teacher for an assignment. But the process may not that smooth because of some reason. If you are chased by a dead line, and you have no time anymore then you have to find a <a href="http://overnightessay.com/">custom writing</a> service business that understand your needs. There are so many <a href="http://overnightessay.com/essay-service">essay writing services</a> on the internet, but not all of them open their service overnight. So if you are chased by a dead line, you can find a <a href="http://overnightessay.com/buy-essay">writing company</a> that open their service at midnight and can do your work order quickly.</p>
<p style="margin-bottom: 0cm;">Some students may think that doing the paper work wastes their time. They think that focusing at the study is much more important. So this custom writing service business is well suited for students like that. The custom writing service business has professional writers and the writer can write your paper great with your writing style and even better. After they finish the paper, they will send the paper to you by email and you can check it. If it already meets your requirements, then their job is finished and it does not meet your requirements, they they will re-write the paper until it meets your requirements.</p>
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		<title>Company formation business</title>
		<link>http://www.washington-nj.com/?p=405</link>
		<comments>http://www.washington-nj.com/?p=405#comments</comments>
		<pubDate>Sat, 03 Apr 2010 15:43:18 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=405</guid>
		<description><![CDATA[If you have a new business then one thing that you have to do is registering your company to a company formation business or to a lawyer. You may already know that you have to spend much money if you point a lawyer to register your business. So before you point a lawyer to take [...]]]></description>
			<content:encoded><![CDATA[<p>If you have a new business then one thing that you have to do is registering your company to a <a href="http://www.wisteriaformations.co.uk/">company formation</a> business or to a lawyer. You may already know that you have to spend much money if you point a lawyer to register your business. So before you point a lawyer to take the job, you have to consider a <a href="https://www.wisteriaformations.co.uk/uk_company_registration">company registration</a> or formation company. They can help you to incorporate your company with simple and efficient steps. These simple and efficient steps can reduce the costs of incorporating your company. If you are interested to use a company formation business but you do not have any idea how to find them, you can try wisteria formation.</p>
<p style="margin-bottom: 0cm;"><span style="font-size: small;">Wisteria formation is a leading online UK company formation agent. They are one of the top <a href="http://www.wisteriaformations.co.uk/articles/">UK company formations</a>. So if you want to register your new business, you can try to call them with accessing their web site. They have a dedicated customer support, so if you have any questions about company formation, you can ask the customer support and get the answer. With wisteria formation, you also can enjoy the process of incorporating your company because they offer step by step process and it helps the clents to have a simple and efficient process. </span></p>
<p style="margin-bottom: 0cm;"><span style="font-size: small;">They also come online because they also want to help you to have a quick process. With internet, you can access and discuss with wisteria at anytime and anywhere you are. Almost every steps can be done online on the internet. </span></p>
<p style="margin-bottom: 0cm;"><span style="font-size: small;">Their rates is quiet cheap, you only need to spend $ 24.99 and you will get the incorporation fee with a </span>consultant, tax adviser and small business accountant. Imagine that you only need to spend less than $25 to get your new business get started.</p>
<p style="margin-bottom: 0cm;">
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		<title>Three MEGA Opportunities in Information Marketing</title>
		<link>http://www.washington-nj.com/?p=410</link>
		<comments>http://www.washington-nj.com/?p=410#comments</comments>
		<pubDate>Sun, 28 Mar 2010 16:34:15 +0000</pubDate>
		<dc:creator>anson</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.washington-nj.com/?p=410</guid>
		<description><![CDATA[&#60;!&#8211; 		@page { margin: 2cm } 	&#8211;&#62;The first thing a lot of people who want to start an online business ask me is “What niche should I go into?” My initial answer is to make sure you choose a niche where people are already buying information products or they’re seeking things that they can’t find [...]]]></description>
			<content:encoded><![CDATA[<p>&lt;!&#8211; 		@page { margin: 2cm } 	&#8211;&gt;<span style="font-size: small;">The first thing a lot of people who want to start an online business ask me is “What niche should I go into?” My initial answer is to make sure you choose a niche where people are already buying information products or they’re seeking things that they can’t find it.</span></p>
<p>I go on to explain that you need to choose a niche where people are emotionally motivated and activated. There’s passion. There’s pain and urgency. They’ve gotten off their bums and to the point where they’re pro-actively looking for solutions. They have few or no perceived options.</p>
<p>Then, the question I usually hear next is “Okay, now where exactly do I apply that?” Partly that depends on what your interests are, of course. But I would like to share with you what I call “The Three Mega-Niches of Information Products.” These are the three proven areas where most information products and book sales that are roughly classified as “how-to” or “self-help” or “personal development” succeed.</p>
<p>The first one is Money and Business. This is a great category to start an online business in. It can be anything from how to get out of debt to how to hire people in your business, how to invest, or anything in the money, business and finance world.</p>
<p>I think this is such a great category because it’s so easy to explain the value proposition of what you’re selling. The potential return on investment is clear.</p>
<p>For example, you might have a book on how to pay off your mortgage in fifteen years instead of thirty. This is going to save you an average of $250,000. You sell the book for $20. It’s really not hard to be confident in telling people, “You should buy this, because you’re going to give me $20 bucks and I’m going to save you a quarter of a million.”</p>
<p>It all boils down to money. It’s easy to figure it out, to translate and explain. That’s why money and business is a great niche for information marketing. Prospects tend to be worth a lot of money, too, and they convert very highly.</p>
<p>The second mega-niche is Health and Fitness. This one is a very important because if you don’t have your health, you don’t have anything.</p>
<p>As soon as a health issue comes up, people immediately start looking for a solution. They’ll be very motivated. They are more than willing to pay for answers. And there’s an aspect of health and fitness that’s not about pain and problems. It’s the new side of health called “wellness.” This is a hot area for information marketing right now, too.</p>
<p>Then the third mega-niche is Dating and Relationships. This is powerful because right from birth all of us come wired to seek a mate.</p>
<p>There are a lot of challenges to finding a mate in the current environment. Meeting a potential mate, evolving a relationship, getting your mate to commit to you, keeping your relationship good, and fixing your relationship when it goes bad…all of these different aspects are very powerful.</p>
<p>For a long time I kept asking myself, “Why are these three mega-niches so important? Why do they make up most of the sales of information products?” Then, after much reflection, I realized it’s based on Maslow’s hierarchy of needs, which we’ve all seen at school.</p>
<p>At the bottom of Maslow’s pyramid are needs like security and survival, things that are life threatening. We’re trying to stay safe. Then you move up to needs like love and affection. Up in the higher levels you get things like self-expression and actualization of yourself.</p>
<p>The foundation of all these needs is money, health, and relationships. If you don’t have these, then nothing else matters. But if you’ve got money, health, and relationships, your life feels great. You can deal with just about anything.</p>
<p>So as soon as one of the three isn’t working in your life, it becomes the focus. People buy things to solve problems of money, health, and relationships. And that’s why these are the three mega-niches where you’ll be most successful in information marketing.</p>
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